Tuesday, June 29, 2010
Thursday, June 10, 2010
When we first enrolled into production project 1, I learnt what it is to be a social media producer.
we were asked questions about what social media is, what's new media, and learnt about convergence culture. we were asked what a social media producer is and i reflected my thoughts in this blogpost http://pop-the-cherry.blogspot.com/2010/03/social-media-producer.html .
throughout the course, I start to get a better grasp of what being a social media producer is all about.
We were tasked to set out to promote a content site called pool.org.au featuring a creative group themed "MYTRIBE" which all of you must have heard about.
My initial goals were to find musicians to post content up on pool as my tutorial group's task is to create an audio clip to be featured on ABC's 360 documentary radio show. I thought that it would be a creative outlet for people to post their work, but i did not understand that what they were looking for is an interesting story, not music. a write up on my initial goals can be found here :
http://pop-the-cherry.blogspot.com/2010/04/assignment-1-job-plan-what-network-or.html
initially, i was unclear of what this course will teach me, as i was suddenly tasked with alot of things to do and not many lessons. it's just like working. but after a while i come to realized that this is good. what i learnt from this course cannot be thought from school. we set out to create something together and learn how the social media world works and how fast it is changing. gone are the days where students sit in classrooms and wait for teachers to spoon feed them. we are all preparing ourselves for a future that is unpredictable, jobs that yet to exist and to solve problems that are not yet problems. Hack, the term "social media producer" was not even heard of 5 years ago! many of the most sought after jobs now were not even around 10 years ago! So, my point is, I like what i learnt from this course, and that i see myself being more intune with the current media technology.
Another big assignment we have is 'Content Producer"
Many of you have probably heard about my flashmob event that is used to create awareness about our boardgaming project. Yes i know it's irrelevant. But isn't that life? Life itself is irrelevant. without the flashmob, not many people would know what we are doing. Content is a very important aspect of social media and viral marketing. thats how things or "memes" as richard dawkins (which i am a fan of) coined, get passed down by people. it's a people generated marketing tool. We needed something that people would care to share with their friends. not everybody is interested in looking at a buch of guys playing boardgames. I mean, they might get interested, but it;s not eye catching.
a flashmob is.
in two weeks, our video had generated over 100 views, and thats only on youtube, the video has been uploaded to many sites like pool, facebook, friendster, myspace video and personal blogs. It's the awareness that counts.
In this content producer project, I'm grouped with scott mitchell and elliot heatwole. though i dare say that most of the work is delegated and spearheaded by me. As all of you know, our project revolves around boardgaming in melbourne, shedding light on a group of dudes that get together every thursday to play boardgames.
I went down on many occasions to play boardgames with them as well as to interact with them to understand the boardgaming scene better. This helped me alot is gaining PR skills as i have to choose my words correctly and get them to like me and accept me as one of them before they get comfortable to share with me their thoughts.
you can check out our site here : http://boardgamersproject.wordpress.com/
My overall assestment for myself in PP1 is around 75% . I tried my best to pitch MYTRIBE on various radio programs , adopting the role of a social media producer. infact , i have to be a social media producer as well as a content producer for my own webcast. pool had been fun, and i posted some of my work on pool, the feed back i got was generally positive and constructive. But i realised that my original work is more popular than my remixes or other's work.
One of my song that got the most feedback, was featured in SIM -RMIT communication design's graduation showcase promo video.
you can see this video here : http://www.facebook.com/video/video.php?v=1348094056175&ref=mf
and their website: http://www.imquisitive.com/
you can also see my other works on pool here : http://www.pool.org.au/users/chrisp
getting my work used, (paid or not) is signs of success at being a content producer or a social media producer.
we are in a non-stop learning process in this ever changing industry. lets see what PP2 can bring us!
Wednesday, June 09, 2010
KCSN 88.5fm art news interview with Robert Williams
Link to interview:
http://www.youtube.com/watch?v=UzIjadLdLfc
1: BBC's Interview with Andy Warhol.
Tuesday, June 08, 2010
Wednesday, June 02, 2010
Sources:
all images and information on the artist are from http://www.geoffreybartlett.com/
Friday, May 28, 2010
Wednesday, May 19, 2010
Tuesday, May 18, 2010
flash mob that is popular all around the world.
Except we incorporate the "international-chess" theme into
it as we are promoting a documentary project we're doing that
is on board-gamers in melbourne.
THE FLASH MOB
The Mob will start out with people mingling in the crowd
when all of the sudden, 2 individuals would draw an imaginary
gun at each other which in turn causes a chain reaction of guns
being drawn (like in those mafia movies!). there will be a huge
stand off and would shortly turn into a "gun battle" with everyone
shooting their gun shaped hand and shouting "BANG BANG!"
it ends with everybody falling to the ground dramatically
when being 'shot'
Here is a youtube link of a similar flashmob:
http://www.youtube.com/watch?v=yoXwFcBmlpw
The background story is that it's an abstract idea of the
2 chess-game armies fighting each other with guns,
as if the setting is in the modern world.
Details:
Dress in either Black or white.
I would suggest white
because i predict most will turn up in black anyway.
a king and queen will be chosen and will have a label
taped to the back and front of his/her shirt to represent the
leader of the chess Army!
any questions pls sms
chris @ 0430006634 or feel free to write on the wall.
tentatively it'll be on Monday, 24th May.
We will meet outside RMIT Building 9,
corner of Bowen Street and Franklin Street.
we are aiming for about 50 people or more to participate!
thank you!
Tuesday, May 11, 2010
Calling out too all melbourners!
we are organizing a flash mob with a "chess" themed but with a twist.
everyone involved,dressed in either black or white, and mingle around bowen street.
suddenly, one guy with a "Chess Queen labled" tshirt points a finger gun (your hands shaped like a gun) at another guy with a "black chess queen" labled tshirt, who points back, and suddenly everyone starts drawing guns and pointing at each other. the white chess queen shouts "checkmate buddy" and shout"bang!" after which everyone will shout "bang! bang!" followed by every one falling to the ground dramatically and die.
this would be similar to the "bang" flashmobs that can be found on youtube. it's simple, fun and draws attention.
Details:
Dress in either Black or white, if you have any apparels that make you look like a chess piece, even better!
a king and queen will be chosen and will have a label taped to the back and front of his/her shirt.
meet at around 1.30pm outside block 9 after which we will move behind for a briefing.
interested parties do show up any questions pls sms
0430006634 to chris.
tentatively it'll be on friday, 14th May. there might be changes after receiving response.
we are aiming for about 50people to participate! thank you!
Or you can join our facebook Event
http://www.facebook.com/event.php?eid=121497641208836
Thanks!
Monday, May 10, 2010
It's not looking good. as the time to the end of semester draws nearer, the reality of producing a flashmob in 2 weeks time seems impossible with the piling workload.
however there is still a spark of possibility.
we need to change the idea abit.
but the flash mob has to be
1. Cost effective
2. interesting
3.fast
4. easy to learn (dances will be out)
and easy to set up.
and of course, it has to centre around board games. (or not?)
i do wonder if we can just do a flash mob for the fun of it.
hmmmmmm.
i have one idea though,
get 2 groups of people, one dressed in black the other in white, and they mingle around bowen street.
suddenly one guy with a "Chess Queen labled" tshirt points a finger gun (your hands shaped like a gun) at another guy with a "black chess queen" labled tshirt and suddenly everyone starts drawing guns and pointing at each other. the white chess queen shouts "checkmate buddy" and "bang bang bang every one falls to the ground and die.
kinda like this:
lets see how it goes
Thursday, May 06, 2010
Tuesday, May 04, 2010
PP1 + PP2
Social Media Producer - well, most people around me know what mytribe is and are gaining interest in pool website. however, actually getting someone to put up quality content is not as easy. however all awareness is good awareness. Completed the audio Ad and will broadcast it on my radio show on Thursday 6th March. BTW here's the details
Thursday with chrisp!
http://unpopular-music.blogspot.com
11pm- 12.30am melbourne time
9pm-10.30pm singapore time.
Content producer - Now getting the info together and very soon will have material up on the pool website.
The Flash mob idea is dangerously unable to pull off. we'll see gotta get things sorted out by this week!
MEDIA INDUSTRIES
research is looking healthy. interviews done and survey results will be out soon
Wednesday, April 21, 2010
Media Industries Individual Progress Report
In our Media Industries Project, My group and I will be embarking on a research journey along the event's sector, focusing on the Melbourne's Events market (because we are here) and the Singapore's Event's market (because that where most of the group members come from.
Our primary research question that we formulated after a fair bit of brainstorming and research is:
"How to genera profit from non-traditional events management using online media."
We will be looking into areas such as how to incorporate new media into ongoing events that are already successful and see how new media will help takeout heir success to a whole new level. How events in general be created and managed solely using new media such as social media networks and online media resources.
We will also be looking into managing online events. Online events are events that are held entirely online. Some of the examples of online events are, online film festivals, virtual conferences, seminars and Mass forum gatherings. Many online events are known to exist but most of them are free and non-profit. Our research will mainly be zeroed in on how to leverage on online events and turning them into a profitable events management business. Our main research areas are,
Online events-how new media can be the platform for events.
Clubbing events - how a club promoter can make use of new media to increase publicity
Music Festivals - how new media can enhance these festivals?
Basically, I was the person who initiated the idea on researching into the events sector. Back in Singapore, I own and run an events company and will continue to do so after graduation. This research will greatly help on my business back in Singapore therefore I feel that it is important to do well in this research. My exact role in this group is to research into online events, looking into current and upcoming successful online events and also get feedback from internet users on ideas and feelings about such a venture. My role in this group is also to keep the research within topic.
So far, I am in the stage of prowling the Internet for successful online event s and collecting as much data as possible. I need to find out how these events work and what make them successful. I had looked through some online film festivals but they were mainly non-profit and are mostly funded by sponsors and advertisers. We are currently combing the Internet for online events that are ticketed. My group members and me had formulated the Project brief and Contract and we hand came up with a few surveys that we are currently in the process of distributing the surveys among our friends. The results will be collected shortly and will be useful for us to learn about how the general crowd feels about our research.
A few strategies were used in our research. Firstly, We came up with some keywords to for us to use in search engines to initiate our research on out topic. Some of these keywords, " online events", "virtual conference" and "online film festivals" were used on search engines to find our resources.
Another strategy we are using is by doing a survey among our friends and get them to share their ideas, feelings and opinion on Online events and events in general. Three different surveys are done
Currently, we don't have many problems at hand with regard to the research question and the research project. However, we did face a little problem with communication, as we are a relatively bigger group. These problems had have been resolved by tithing communication lines between group members, setting up a communication platform where all members can access frequently (facebook).
Should any problem be raised, we can use the collaborative contract to guide us through the problems.
One of the problems regarding the research is that Online Events is a relatively new idea. Although the idea of people conjugating at a pre-defined time online is not new, actual organized online events are rare and only recently they’re more of them. Therefore, this topic has not many resources and examples for us to research. This problem can be solved by extensive research and initiative on our parts to come up with refreshing ideas and also combine ideas online to make it work.
This Project can be connected to various existing projects, as what we are doing is very relevant to what I am studying. The research can be integrated into Production Project 1's Social Media Producer Project as both Projects touch on media convergence and new media. Research contents from other media projects can also be incorporated into this project as to help us more understand the intricacies of new media and the tips and tricks on convergence.
This Research will greatly benefit my personal research project for business opportunities for my Events Company back in Singapore. The research done can help me break into the Online market and also help me get a better understanding of the Melbourne events industry giving me a foot-in-the door to penetrate this immense and vibrant market. The research on the use of new media on traditional events is very relevant on my events project where I can learn effective ways of applying social media networks, blogs, onine advertising, instant messaging etc. to help promote future events.
In conclusion, this project Topic and research question is beneficial for me in both academic and business fields. The project workflow is now healthy with workload spreader efficiently among members and a great deal has been learnt through our current research.
Saturday, April 10, 2010
-Contacted a few interested individuals and currently letting them have a better idea on what MYTRIBE is.
-Met with Claire and Sean and we are going to come up with a kick-ass Audio Clip for advertising MYTRIBE.
-recorded sounds and coming up with the production soon.
CONTENT PRODUCER
-Had a few meetings with Group member Elliot and Scott. came up with our main objective and got more clear on what to research on.
- Went to meet the Docklands board gamers, They showed mild interest but is cooperative in participating in our project.
Assignment 1 Job Plan
What network or community are you going to tap into and develop to encourage contributions and participation in my tribe?
Being actively involved with the Singapore music scene, I am privileged to know some of the finest music producers and radio presenters in Singapore. Some help can be fostered from Online Radio stations like , Meshradio, Unpopular-radio and Sweetmusic.fm. and I can develop certain skills involved in producing this radio program. These Music Producers and musicians that i know, are very passionate about what they do and can provide insightful material about their culture, lives and interests. Most of them have colorful personalities and equipment at hand to produce quality content even when they are overseas.
I was a sound engineering graduate and had worked in the sound production industry after graduation. These skills can help in me ensuring the sound quality of the works to be good and give advice on improving content.
My strategy for recruiting,
My first task in getting help is to contact my friends from Meshradio, Unpopular-radio and Sweetmusic.fm to plug our project on their radio show, asking for interested individuals to contact me or refer them to a site where there is instructions on how to summit their work onto pool and what kind of work we are looking at. Getting these online radio stations interested in our project is very important because they can provide us with valuable advice and information that can help us a lot with the project. In fact the radio stations are filled with content producers that we can haverst from.
My second task is to get in touch with the Melbourne music scene through friends and social networks. This way, it’ll make it easier to get content as the previous point. As I myself is a DJ and used to work in a club as a resident DJ, I can get to know the DJ and music community around melbourne. In any place, the DJ community is very tightly knitted and it will be easy for news to spread around (especially through social media networks) about interest in MYTRIBE project.
Individual Contribution
I am currently an audio mentor for the tutorial project and I will produce an audio promotional piece together with Sean and Claire.
My individual contributions to this aspect will be good as I have a lot of background in sound production. I have the equipment and skills needed at my disposal to record and produce an audio piece. I would need to work with the other 2 members to come up with good creative content to put into the clip.
Also, as an audio mentor, I can provide assistance to people wanting to put content up on pool. I can give advice on what software to use, recording tips and even tricks to make an audio project successful!
Timeline
March 28th: meetup with group to come up with content
April 1: Plug project on personal online radio broadcast
April 10: my tribe project launch
April 15th: finalize my tribe works
May 27th: final written report on task
Personal Goals
My biggest personal goal from this project is to learn as much from it as possible. But My individual goals for this project is to get all the online radio stations to successfully plug our project, get as much content as possible up on pool and to make this radio show a successful one that ABC will remember!
Short term goals would be to Be able to engage a wide amout of people to be interested in this project by speeding awareness and also to get at least a few talented and interested individuals to produce content for MYTRIBE.








.jpg)